Figure 2: Virtual classrooms
Augmented reality has long been identified as a significant enhancement to a number of enterprise workloads. As 5G networks continue to be deployed, AR will have the added bandwidth and lower latency to move from mission-critical applications and become more prevalent in addressing other business functions. Forrester Research identified three use cases for the enterprise use of AR: assistance, training, and compliance. See Figure 3, below.
Figure 3: Enterprise augmented reality
While how we will do business continues to evolve thanks to the current world circumstances, the fundamentals still apply: anticipate customers’ needs, leverage the best technology and resources, and deliver exceptional, innovative services that not only meet their needs but also help them expand their profitability.
Immersive media can revolutionize the customer experience and enhance how we work and study, now and in the future. The seismic shift has already begun. By identifying the correct platforms to develop these and other innovative use cases, operators and the entire ecosystem have an unprecedented opportunity to deliver new services that will give them access to new users and create new revenue streams while shaping the customer experience models that will define how we work and live for years to come.