at first, the costs are much more predictable and transparent. They have already gone through quality assurance, so failure risks are significantly lower than in-house solutions.  Moreover, in the long term, software maintenance, support, upgrade, and security are carried out by the product house so there is no need to exhaust the company’s resources. Instead, companies can focus talent and internal brainpower on day-to-day core business, not on maintaining software applications.

Therefore, a company whose primary objective is not to gain a technological advantage but to surpass the competition has to think twice before deciding to build its own omnichannel software. Investing in a robust, ready-made omnichannel platform, however, can help to lower costs and improve performance more efficiently, while also ensuring a specialized solution that can be continuously improved by a dedicated partner. This support allows IT staff to focus on their core business tasks instead of being sidetracked.

In conclusion, companies should carefully consider the investment of time, money, and staff resources into custom in-house development if an omnichannel solution has already been developed and brought to market.

How to choose the most suitable omnichannel solution

Choosing the right omnichannel messaging solution can be a challenging task due to the numerous options available in the market.

First of all, a powerful omnichannel tool should provide seamless communication between businesses and their target audience across different channels such as SMS, WhatsApp, Telegram, Viber, FB Messenger, Instagram, Google Business Chat, RCS, Web Push, and more, harmonizing all channels in one comfortable view.

Next, such a solution should enable businesses to keep absolute control over the experience delivered to their target groups, providing them with the right information, at the right time and in the right channel.

Powerful campaign management capabilities are a must-have in apps for certain businesses. These include those businesses that want to maximize A2P profits by selling messages to retailers and businesses of any size across different industries as well as for companies that want to promote their own products and services via messaging campaigns. With one-way broadcasting of tailor-made campaigns including rich media like videos, carousels, images, and more, companies can drive increased website traffic and improve brand awareness, increase sales, and eventually maximize their business performance.

Another important feature that adds value to such a solution is the ability to funnel people to the type of content they desire by creating engaging pathways through their campaigns in just a few clicks, without the need for third-party software. Due to the enhanced workflow with a sophisticated statistic overview of performance, there are technology solutions on the market that can trace and track everything on the page, collect data, and help brands take future steps based on provided analytics.

Moreover, as two-way communication has always been an integral part of our society, it has also become an integral part of business strategies. Today, it is important for businesses to maintain continuous contact with their customers in order to build a strong relationship with them and not miss out on opportunities for growth and development. Thus, one-to-one chats across various messaging channels such as SMS, Web Push, WhatsApp, Telegram, Viber, FB Messenger, Instagram, Google Business Chat, RCS, and so on are necessary features for enhancing and maintaining customer satisfaction and engagement.

The right omnichannel solution will help to create a unified customer experience for businesses by bringing together all features necessary for successful messaging campaigns and two-way communication. This can give businesses the advantages of a user-friendly, seamless experience across key touchpoints and apps including SMS, WhatsApp, Telegram, Viber, Instagram, FB Messenger, Google Business Chat, RCS, Web Push, and more, unleashing the full potential of integrated messaging and marketing. Omnichannel solutions with powerful features help companies deliver a unified customer experience, increasing customer satisfaction and taking their businesses to the next level.