This is kind of crazy, especially because there are solution providers that have been building, deploying and refining interconnect voice management solutions that are, at their core, next-gen-network native. By this, we mean that they were built and designed to work with and leverage the capabilities of the next-generation network—and do so seamlessly. As a result, they provide enormous value and competitive advantages to the carriers who are using them.
These next-gen interconnect voice management platforms incorporate all the functions that are required in order to perform the day-to-day functioning of off-net call processing. These are enterprise resource platforms (ERPs), that are specifically designed to meet the needs of carriers in the domain of interconnect voice management. These include supply chain management, call detail record processing, reporting, analytics, call routing, pricing, invoicing, credit and finance management, quality of service, performance management, and much more.
At the core of these next-generation interconnect voice management platforms is the real-time intelligence. The domain of functions previously listed are no longer discrete separate functions. They are integrated holistically as if they were all sides of a multi-sided coin. Call routing, for example can take in quality information, network performance information, credit information, pricing information, vendor contract information, and more and “crunch” all this data in real time to determine the most optimal route for a call at that particular moment in time. Carriers can fully optimize how they receive and manage the calls that enter and leave their network from a business, quality and network perspective.
The value that these systems provide carriers cannot be overstated. Not surprisingly, the interconnect voice operations of any medium-to-large carrier can place large financial burdens and operating complexity on a carrier. This leads to poor performance and, among many carriers, a desire to shed this piece of their business and back-office operations. Unfortunately, this is usually an impossibility, as managing calls in and out of the network is part and parcel of being a voice service provider. From AT&T, to Comcast, to Verizon, to DT, to be in the business of providing voice services requires a carrier to manage their off-net calls. Even pure-play application providers such as Twilio and Vonage have to figure out how to manage the management of voice calls—and they don’t even own a network per se.
The reality is that it is time for voice communications providers of all sizes—but particularly the larger ones—to make the investment and upgrade their interconnect voice management platforms to next-gen-designed solutions. This is the plumbing that is required in order to succeed at offering voice-based services to large, diverse markets. Carriers should recognize this and make the necessary investments to facilitate adoption and implementation of just such a platform.
The need is ubiquitous across the different verticals of the voice telecommunications industry and the need is real. If you do not have a SIP based, real-time interconnect voice management platform or if you are using multiple applications and swivel-chair work to complete the day-to-day tasks of your off-net call management, then you are spending more than you need to and are operating at a competitive disadvantage. Your total cost of ownership (TCO) is higher than that of your peers and your competitors.
The market opportunity is creating pressure, too. According to Global Market insights, the global wholesale marketplace is estimated to grow to over $46Bn by 2026. But this doesn’t reflect the true scope or size of the interconnect industry. When you add in the growth of non-traditional telcos and application enhancement technologies (voice-calling-enabled applications), which GMI is forecasting to grow to over $95 billion, you see the true need for the investment.At GCS, we have been delivering our Interconnect Command Platform (ICP) worldwide since 2008. Today, ICP is deployed around the globe in carriers’ operations, including with iBasis, Comcast, Bell Canada, Vonage, PTGi, C3NTRO, Windstream, Frontier, and more. Our patented, dynamic routing engine is based purely on a SIP-based architecture that provides real-time policy adjustment based on critical business and network performance data in real time. Voice interconnect management is often overlooked, but next-gen networks need next-gen OSS and BSS – and voice interconnect is an important piece of the puzzle.