Take 4G, for example. When this network technology was initially rolled out, it was touted for its faster mobile data speeds for a society that was plugged into the internet, but mostly via a computer. However, the perfect storm of the accessibility of smartphones that could run applications, and faster mobile connectivity spurred a whole new digital economy. Since then, we have witnessed the creation of new industries, business models, and career paths—innovation begets innovation.

How to create an innovation loop?

• Identify high-impact opportunities.
• Generate and prioritize ideas.
• Establish SMART goals and failure criteria.
• Build and test.
• Evaluate lessons learned.
• Identify high-impact opportunities.

Breed a culture of innovation

The biggest key to successfully adopting new innovations? Culture. Innovation is about finding creative solutions to complex problems. Without the right culture in place, creativity and innovation cannot flourish.

In order to create a culture of innovation within an organization, it’s best to start by committing to learning continuously and encouraging curiosity. Encourage employees to learn about new technologies or develop new skills. Similarly, foster a sense of curiosity within the organization. Curiosity is a powerful tool and often drives us to want to learn more about a technology, problem, or potential solution. Hand in hand with curiosity is creativity, which enables the employees to explore different and sometimes unconventional possibilities, which is essential to innovation. Prioritizing diversity—diverse perspectives and approaches—nurturing creativity, and enabling cross-functional collaboration across the business will help breed an innovative culture.

Most importantly, empower employees to act! Give employees the opportunity to investigate, build, or use new technologies. It is easy to build in-house expertise, build momentum, and embrace a culture of innovation.

Finally, communicate. Highlight success, show progress, and share lessons learned.

An all-in commitment

Innovation isn’t a single initiative—it’s a continuous journey. By setting clear objectives, starting with quick wins, and embracing failure as part of the process, service providers can build resilience and agility in an ever-evolving technological landscape. But perhaps the most important takeaway is that innovation thrives in the right environment. When teams are empowered to explore, encouraged to question, and supported in their efforts, real transformation begins to take root. With this practical guide, you’re not just chasing the next big thing—the groundwork is being laid for a sustainable, scalable innovation strategy. Whether the company is just beginning to test the waters or ready to dive deeper into emerging technologies, the key is to stay grounded in the goals set, remain open to learning, and commit to building a culture where innovation is everyone’s job. Because in a world where change is constant, the ability to adapt—and adapt quickly—will define the leaders of tomorrow.