Home security

The intelligence of the mobile network can likewise be used to enhance web-based home monitoring systems, sending an MMS video clip to the homeowner or his/her closest relative when a possible intrusion has been detected. Voice APIs could enable a “panic button” app for mobile devices that sets up an instant multiparty, or “hunt,” call over the standard voice network to preselected contacts. Furthermore, location APIs can be used to make real-time decisions about how to route alert messages and panic calls.

Gaming

The direct-to-bill API can be used by gaming providers to enable in-application payments, allowing gamers to purchase new features, levels or characters from within a game itself and have those payments charged directly to their mobile bill. Voice APIs can also be used for in-game communications between two or more participants in a multiplayer game.

The cloud represents a tremendous opportunity for service providers, assuming they have the right partnerships and platforms in place to leverage the value of their network assets to enhance and differentiate applications. If they do, these service providers will be successful in further monetizing their network assets, opening up new channels and revenue streams and making their offerings distinct by adding network value to cloud services.