The Future of PayTV: succeed with monetization innovation and a superior customer experience

Actionable analytics and intelligent policy management can be used to deliver a better customer experience overall. Other key factors include giving more control to the customer, providing personalized, enriched services, and real-time handling, while on the back end, coordination and automation can help contribute to a seamless customer experience. Operators have no choice but to be proactive in adopting new approaches in order to deliver an optimal customer experience.

When every operator offers similar services, differentiation can no longer be based solely on flat-rate subscription pricing for services and packages. One step an operator can take to separate itself from the pack is to offer real-time, smart monetization and a superior customer experience. The companies that manage to do so will be more efficient, more proactive and, ultimately, more innovative than their competitors.

Comverse: smart BSS monetization and a superior customer experience

Today, perhaps more than ever, business support systems (BSS) can contribute to the success of pay-TV operators. Combining the charging and billing aspects of BSS with the overall customer relationship will help to differentiate the customer experience and retain customers.

Comverse pioneered a true single-system approach to BSS convergence with Comverse ONE^® to ensure operators can efficiently and smartly monetize any service, content or business model. Comverse ONE acts as a business enablement engine that helps operators energize the customer experience and elevate competitiveness.  A unique, innovative architecture-backed by deep BSS and network expertise-unifies sales, marketing, customer management, charging, billing and policy to automate processes and speed time to market. 

With Comverse ONE, pay-TV operators can transform customer data into actionable marketing-oriented information. Operators can automate campaigns and real-time promotions across any channel (including social media via Comverse Share) as these can be triggered by any number of subscriber- or network-related events, for instance usage, financial status, time of day, site being accessed, and so on. Operators can leverage this to not only enhance their own marketing practices but to also offer targeted marketing to advertisers, OTT and retailer partners.

Comverse’s innovative solution has helped pay-TV operators around the world succeed through differentiation. “Convergent, real-time rating and billing uniquely gives us the ability to use one system to manage all subscribers consistently, regardless of payment or service type, as well as accelerate the launch of new offers and promotions,” remarked one executive from a quadruple-play service provider in Europe, adding that Comverse ONE gives his company “the flexibility for key differentiation through personalization and bundled offers across fixed and mobile services.”

And a quad-play provider in the Caribbean stated that "Comverse ONE makes creating attractive cross-product and cross-service bundles easy [when meeting] the convergent needs of our customers ... These built-in system capabilities, such as a single provisioning point for all services, give us powerful tools to support new business models and accelerate time to market for service rollout.”

Bottom line: Comverse offers pay-TV operators a solution that unifies critical business functions from BSS to CRM to policy. The solution provides a vital promotional and marketing tool, leveraging real-time insight coupled with invaluable network and social information to generate new revenues and provide personalization and a superior customer experience giving pay-TV operators a platform to help them thrive well into the future.

For more information on Comverse BSS solutions, please visit us on the web or contact us at billinginfo@comverse.com.