PG Forsta Launches Research HX to Empower Researchers with AI-Driven Speed and Precision

PG Forsta announced Research HX, an AI-powered market research solution suite designed to increase efficiencies, improve data quality, and deliver actionable insights faster than ever.

Market researchers today spend a significant portion of their time managing disconnected tools and handling tasks like data setup and cleansing. Research HX can streamline these processes, reducing manual effort by up to 70% and enabling researchers to focus on delivering insights and driving strategic decisions.

“As the demand for faster, more actionable insights grows, the industry needs tools that can keep pace,” said Torbjorn Andersson, General Manager for Market Research at Forsta. “With Research HX, we’re enabling research teams to focus on strategic storytelling, deliver deeper insights, and create tangible value—removing the roadblocks of outdated systems and inefficiencies.”

Research HX expands on PG Forsta's industry-leading Decipher solution, used by 9 out of 10 top market research agencies, and Forsta Visualizations. It adds new AI-powered tools that reduce inefficiencies, including:

End-to-end integration

Streamline workflows by replacing disconnected tools with a unified platform. Research HX integrates data collection, analysis, reporting, and visualization into a seamless, connected experience that simplifies research processes and enhances efficiency.

Automate time-consuming tasks like data preparation and analysis, cutting traditional research time by more than half. Let AI handle repetitive processes, freeing researchers to focus on impactful insights.

Leverage tools such as predictive modelling, text analytics, and AI-powered summarization to unlock actionable insights from structured and unstructured data.

From qualitative studies like online focus groups to large-scale quantitative research, Research HX adapts to diverse methodologies, including CAPI, CATI, and diary studies.

Simplify storytelling with dashboards that make insights clear, actionable, and shareable. Intuitive features allow users to autogenerate customized PowerPoint decks with just a few clicks.

Early adopters of Research HX are already experiencing transformative results, with researchers at a leading global market research agency drastically reducing the time spent on tedious tasks.

“I reduced manual data setup from 17+ hours to just one.” - VP at a leading global market research consultancy.

“Researchers no longer need to compromise speed for quality,” Andersson added. “With Research HX, they can confidently deliver insights that drive strategic decisions faster than ever.”

Source: PG Forsta media announcement