5 Ways to Add Millions to Your Bottom Line This Year

He points to German mobile operator O2. In partnership with applications provider Inrix, Accanto was able to generate algorithms that understand how people are moving across the network and how fast. This data gives valuable insight into traffic congestion. O2 has since been able to sell that information to BMW, which offers real-time traffic updates to its customers.

“This information would also be helpful for city administrators and emergency response teams,” Capriani said. But beyond that raw data, operators have an opportunity to give foot and car traffic information to retailers, who want to know where their customers are. “A retailer like Wal-Mart would be interested to know where people are and how fast they're moving,” Capriani adds.

Other services made possible by network assets include premium content, virus protection, promotions and content filtering, to name just a few.

“The second, and perhaps more basic part of mobile experience, is making sure that the network is always available for delivering these services with high quality and consistency,” Greenberg adds. “Our approach toward mobile optimization and monetization reflects this philosophy.”

Mobixell's Rich Media Service Center (RMSC) gives CSPs the tools to generate revenues from their own messaging services with advertising. Mobixell Videon offers Video on Demand (VoD) and Mobile TV solutions, and the Mobixell Multiservice Platform enables value added data services which can be offered through Mobixell partners or 3rd party providers.

4. Get Aggressive.

Providers need to get aggressive about implementing solutions that increase flexibility and allow new services to be rolled out at faster and more efficiently. But legacy systems and cultures are holding many providers back from increasing efficiency, reducing OPEX and CAPEX and up-selling new services to customers.

“Historically, they have seen that information is only useful for network monitoring, Campriani says. “They could be more aggressive. They would come to us, rather than us pushing.”

Other solutions, such as Tribold's EPM solution, enable CSPs to more efficiently design, launch, and manage new products and services. This can speed time-to-market by weeks if not months and generate millions in new service revenue faster, and through better adoption rates through portfolio turning over time.

5. Find Your Center.

"Big Data" is all the buzz and everyone from Oracle to Microsoft is jumping on board. But, CSPs stand to gain a great deal by centralizing their customer data in one, central repository--and doing that as efficiently as possible. Database products, such as Microsoft's SQL 2012 offer "self-tuning" features to achieve better scalability while other communications technology providers enable data compression solutions that can help achieve even greater efficiencies than the database alone. In addition, hardware platforms have become more efficient, green, and hosting models can significantly drive down software, license, and maintenance costs.

As competitive tensions continue to mount, CSPs are looking for virtually any way to increase their profitability. Communications technology solutions like OSS/BSS products have been around for a long time, but have become more sophisticated than ever before. These solutions touch virtually every facet of a CSPs business and can help them bolster their bottom line while improving customer (and shareholder) satisfaction along the way.