Why Content is (Still) King
In fact, a recent study from Sandvine Intelligent Broadband Networks last month found that Netflix accounts for 3
The days of a shared common experience around the television seems as antiquated as the finale of M.A.S.H., at the time the most-viewed television event in history. Sure, cable did its job to
fragment and segment the consumer market, but changing attitudes have sliced the segments even thinner. Today you have HBO shows like “Boardwalk Empire” available through on-demand video, cable,
Netflix and now, HBO Go. Content is expensive, difficult to produce, and challenging to license. But once providers have the network and audience in place to connect consumers, delivery of
content--and the additional bandwidth it requires--can get in line to create a tidy new revenue stream.
