Who Knows SMAC? Integrating Social, Mobile, Analytics and the Cloud

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Private cloud service provisioning can be augmented by public cloud computing and storage resources to handle spikes in demand.

The idea is to use virtualization, application programming interfaces (APIs) and specialized cloud server platforms to create the hybrid environment and provision and monitor the applications and services running in it. The obvious benefit of this approach is that private cloud service provisioning can be augmented by public cloud computing and storage resources to handle spikes in demand.

The many advantages of SMAC

Leveraging and adopting the principles of SMAC and aligning that to operators’ internal processes will be absolutely critical going forward. These concepts will help operators inject real-time actionable intelligence in their day-to-day operations by improving and streamlining their process capabilities in order to be lean and achieve sustainable competitive advantages.

But to achieve this, operators will need to integrate foundations of SMAC across their business, improve automated processes and set clear policies and guidelines on what will happen at each step of a customer’s journey, what information will be captured and how will that data be used to achieve the goal of becoming a truly customer-centric business.