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Don't Fear Transformation, Embrace It


The last factor restricting transformation is slightly more productive. It's the web of disconnected, siloed and often manual processes that are costly, resource-intensive, and prone to error. Even the most reluctant to transform may be able to see that there is value addressing these areas, and adding automation into the mix.

The deep, dark hole

The deep, dark hole is full of fear: fear of risk, and fear of failure. But the driving force behind transformation in today's market—between whether you should take the leap or not—should be the fear of missing out. Organizations simply won't be able to compete today or in the marketplace of tomorrow without it.

“We create value for our customers with mission-critical solutions that fit their current and future needs,” added Lopez. “By bridging legacy equipment with future-proof technology to automate and orchestrate processes in multiple environments, we support CSPs and MSO in their transition to virtualization to accelerate the digital transformation journey and capitalize on new growth opportunities such as 5G and IoT.”

Perhaps the single, biggest thing holding us back transformation is legacy itself: legacy people, process, politics, and systems. Or, in other words, the old way of doing things. It's comfortable, I get it. But failing to transform because it's simply the way we do (or don't) do things is like enjoying the lofty fall to the bottom. Remember, it's not the fall that kills you, it's the sudden stop.

The last factor restricting transformation is, well, slightly more productive.  It's the web of disconnected, siloed and often manual processes that are costly, resource-intensive, and prone to error. Even the most reluctant to transform may be able to see that there is value addressing these areas, and adding automation into the mix. If nothing else, it frees up valuable and expensive human resources to do what they do best: to innovate and focus on growth initiatives.

The bus that is hurtling toward you

While you're contemplating your own transformation initiatives, or whether you should invest in transformation or not, digital natives have already built their companies upon it. These web-scale companies, many of them previously mentioned in this article, were built upon the premise of automation and innovation. Do you think these companies don't have a telco play? If you did, you'd be dead wrong. Microsoft? Well, there's Skype. Facebook? Messenger and WhatsApp. Google? Well, everything from Google Hangouts to fiber networks. I'd even be willing to bet Apple sells more mobile and wearable devices than AT&T.

These companies are eating your lunch right now. And while your operational costs may expand by multiples to address emerging market opportunities and growth areas, theirs efficiently scale. Their people never had to change. In fact, their people are innovators and their companies are innovative as a result.

Embracing transformation

Don't fear transformation. Embrace it. Sure, transformation can be risky, even scary. But so is failing to transform. Technology providers like Intraway, which has proven it can help, are here to help you take the leap, before that bus that is hurtling towards you runs you over.


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