By: Joao Resende
The digital transformation is creating tremendous opportunities for service providers, whether you are talking about traditional communication services or new digital services. New technologies, new devices and even new business models are reshaping the world service providers live in. But it also creates new opportunities for fraud and revenue leakage; hurting carriers’ bottom lines - and their reputations. According to the 2015 CFCA Fraud Loss Survey, Telecom Fraud is a nearly US$4OB annual business. The reason fraudsters are so successful is that telecom networks and business systems are very complex – providing a veritable breeding ground for "points of failure" that can be leveraged to their advantage. But that number is only the tip of the iceberg. Most of the fraud types reported in this survey are still focused on old traditional services. The amount of new fraud that the industry is at risk of experiencing is staggering when compared to the figures reported today.
With all-IP networks, the onset of network virtualization functions (NFV) and the Internet of Things bringing a new type of complexity to the table, suffice it to say that the future is looking good for fraudsters. Billions of potentially untested and unsecured newly connected chipsets, modules and devices are entering the market, along with an entire ecosystem of digital service provider partners, new digital services, complex revenue share plans, and B2B2X business models. The number of transactions (aka opportunities for fraud) are exploding – but service provider margins are shrinking. This makes even small losses painful.
While most Communication Service Providers (CSPs) are focused on launching new services and partnerships with Digital Service Providers (DSPs), our fear is that security and fraud are being sidelined as an afterthought – or that CSPs will believe that their old ways of managing fraud will suffice. Nothing could be further from the truth. And from a revenue assurance perspective, things aren’t getting any easier either, when you take into consideration that most new business models and partnerships require real-time billing and settlement; linking connectivity to applications, SLAs, chargebacks and margin controls that go down to the level of assets provided to CSPs. Things are getting very complicated and messy – and there is a lot of money at stake. Yesterday’s fraud and revenue assurance tools simply weren’t built for today’s connected world.
The IoT industry recently experienced hackers taking over millions of connected things like security cameras, DVRs and even refrigerators to initiate denial of service attacks (DDoS), bringing down websites like Spotify, Twitter and Netflix. With service providers making up a critical part of this new ecosystem, it’s just a matter of time before new IP and IoT enabled fraud starts impacting the service providers’ revenue chain. After all, fraudsters always tend to "follow the money". But fraud doesn’t typically happen in plain sight. How will we be able to detect it if we don’t know what we’re looking for? The ability to predict the future – to know the unknown – is what service providers need.
Fortunately, as fraudsters are growing increasingly sophisticated, so are the tools for combatting them. Service providers are swimming in data – really, really, BIG data. And with today’s new machine learning based analytics techniques, CSPs can now detect new fraud types practically in real-time, just as they are emerging.
Rules-based fraud systems have been the primary tool for telecom fraud departments for many years – and they still play a critical role in preventing abuse. Rules-based algorithms are very good at spotting and stopping the types of fraud they are designed to stop. But that’s where the value ends. Machine learning takes fraud management to a whole new level. It’s the technology behind "suggestion engines" for companies like Spotify and Netflix. It’s how these services can predict what you might like to watch or listen to next, and it's all based on analyzing your previous behavior. The more data it ingests, the more accurate it becomes. With machine learning, the software gets better over time – it "learns" on its own.
The same types of machine learning techniques are now being used to identify and stop new types of telecom fraud. While rules-based algorithms do a great job at spotting fraud we already know about, machine learning algorithms can quickly spot the ‘outliers’ or abnormal behavior that could signal new fraud and security schemes that we have never seen before. This is vitally important as we move into an era with new technologies, new devices and new services – and where risk can go beyond dollars and cents, to even impacting the health and safety of customers who are using new services like connected cars, e-health or security.