![Figure 1 Figure 1](https://media.pipeline.pubspoke.com/files/article/1608/Convergence-Low-Res%5B2%5D.jpg)
Figure 1
Aligning to deliver service to a converged world
For communications companies to thrive in this converged world, their connected services must all be underwritten by real transformation of the business across three critical areas:
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People – creating an environment where key people can move out of their internal swim lanes to take into account today’s multi-channel, multi-touch customer interaction
points. This means adding to or shifting internal skills to deliver a better understanding of a customer’s behavior to take action in real time.