CSPs like Telkom SA, MBNL, Level 3, BT, and T-Mobile Czech Republic have all used Ontology’s expertise to align data from multiple enterprise systems, which further allows them to perform MDM and infrastructure consolidations and system migrations, while the financial services industry holds customer and transaction data in multiple legacy sources. Consolidating this data is both a challenge and an opportunity; for example, resolving duplicated customer instances can reduce the capital requirements for insurance products by indicating where capital reserve management is unnecessarily conservative.
Now that Project Rothko boasts some major successes and real-world deployments, Ontology is positioned to lead a data-integration renaissance in telecommunications, financial services and any other industry vertical that relies on vast amounts of data. And it’s not just Ontology’s customers that are hailing the simultaneous demise of old-school data integration and rise of search power—the company has also been endorsed by industry analysts such as Gartner (“Cool Vendors in Telecom Operations Management Systems”) and Stratecast (“Global OSS/BSS Rat Pack: Stratecast’s 10 to Watch”).
“We are ready to go loud and raise awareness for this new approach,” says Benedict Enweani.
But nothing speaks more loudly than success. Ontology’s idea of applying semantic search to legacy, siloed data seems simple, but the shock waves of making data integration less risky and time-consuming yet more profitable will be felt throughout telecommunications and other industries for years to come. Search, don’t integrate. Then just step back and appreciate the beauty.