Why Web-to-Call?

It’s simple: Web-to-Call provides data and context. Tools such as Google Analytics, Google Tag Manager, and others provide us with robust insight into how customers use our websites. You are able to track and 'paint' customers and visitors to analyze their usage pattern, assign tracking codes to them and optimize their customer experience. By enabling similar functionality for voice calls, you enable new insights into usage. Perhaps most importantly, these new insights enrich your understanding of your sales and help you accelerate them.

Let’s put this idea into play. Imagine that you're browsing your favorite online retailer and you have a question regarding a product. Now, imagine that you were able to click on the product and initiate the call. When the agent on the other side picks up, he already knows who you are and what product you would like to talk about. Implementing the above using Click-to-Call will require multiple phone numbers, one or more for each product, depending on the analytical level. In other words, it would be a costly experience. With Web-to-Call, the process is seamless and economically sensible.

Pros of Web-to-Call

Web-to-Call has all the advantages of Click-to-Call, and it works for both mobile phones and laptop users even if they don’t have a calling option. This means that the prospect can call and immediately reach you while they are still engaged and interested in your product.

By keeping the call in the data channel, you keep the context about why they called, which page they came from, what ad they used to get to the page, or any other information that the webpage knows about the prospective customer, all without the need for costly synchronization solutions..

And best of all, it can support calls into your existing phone system, or to a regular landline or mobile number (of course, additional costs may apply).

Savvier solution

As you can see, there are various options for how you can provide the support your customers are seeking as they considering buying your product or service. It is imperative that you enable your prospects to contact you and become customers. Otherwise, your sales efforts fall flat.

As technology progresses, the savviest businesses are scanning the marketing for new solutions to persistent challenges. A solution that supports smartphone, laptop and tablet users and enhances the customer experience holds promise.