“Digital disruption is everywhere. Organizations need to concentrate more on the customer journey and user experience than on products. To keep a sharp focus on our customers, we are continually finding ways to move faster and to be more responsive. For example, even in the face of disruptive technologies and digital transformation, we need to quickly create accurate designs and customer proposals. That means our support tools, workflow, and processes must be streamlined and automated, with as much collaboration across and within our teams as possible,” Stuart Macintyre, CTO and Director Optus Business Technology, Optus Business.
Powerful business analytics and prescriptive intelligence span the ecosystem and enable Design, Sales, Finance, Implementation, and Sales Operations teams as well as the sales business’ profitability to be managed from an end-to-end perspective. This was not feasible when teams were working in silos, but is now a reality.
This sales ecosystem approach and a consolidated sales enablement and profit acceleration platform increase the profitability of complex sales.
To accelerate profits across the sales lifecycle, DSPs need to use solutions that enable them to sell more effectively into their enterprise accounts. Their business units need to collaborate through cooperating applications and shared data that are integrated across their company’s workflow, from opportunity to quote to post-sale analysis and channel management. This ecosystem approach, combined with agility, efficiency, automation, and intelligent use of big data, provide the basis for profit acceleration in the sales process.
Enterprise sales opportunities abound. A sales enablement and profit acceleration platform helps DSPs turn those opportunities into profitable sales.
To successfully implement enterprise TND, DSP Sales need to: