New Pathways to Profit with Network Visibility

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Comparing revenues (yellow) and market values (white) of Apple, Google, AT&T, and Verizon Wireless

With greater intelligence on network applications and traffic, wireless operators can do the same as Apple and Google. With more and better data, operators can create new services, such as premium video access or service level agreements for the business traveler. They will be able to enhance the customer experience by improving troubleshooting and optimizing bandwidth at the customer application level.

Value comes from reducing churn, which is a huge issue in competitive markets, and in developing new, profitable services. Ultimately, it comes down to innovation. The social networking companies are innovation experts. Now is the time for wireless providers to fight fire with fire. It is time for a new era of innovation, driven by network visibility.

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