The Catalog is the Catalyst
ConceptWave Catalog Management provides a platform which supports all of the strategies and approaches discussed in this article. The ability to define standardized offerings can be shared through traditional and next-generation sales channels. A product data model that allows "building blocks" to be exposed to support customer self-selection and self product build. Existing CSP catalog integrations to address management, credit check, inventory, billing, CRM etc. would be utilized, allowing zero re-architecture of existing infrastructure, but just by extending the available functionality within the Catalog Management solution itself, a new sales channel awaits to be exploited.
The financial rewards remain more traditional: reduced cost of acquiring a new customer vs. retaining a customer; increased customer stickiness through innovative service propositions; reduced churn, and higher bottom line EBITDA; etc. But the real beauty is that the majority of the B/OSS stack can be retained, the social networking infrastructure stays in place, and the appetite for CSPs to exploit the channel emerges. The catalog is now the catalyst.
CSP's need to look outside of their traditional boundaries and embrace the vision that is obviously working for other industries not traditionally related to their own. This revolutionary thinking model could be the evolution CSP's are looking for.
For more information, download our Whitepaper: Embracing a Catalog Driven Social Network.
About ConceptWave
ConceptWave is a leading provider of customer, product, and order lifecycle management solutions that enable communications service providers to rapidly introduce new market offers and to empower superior customer experience. ConceptWave's unique offer is to provide an end-to-end catalog-driven suite of order fulfillment automation software with ConceptWave Order Care and Rapid CRM.
ConceptWave products and solutions enable service providers to address competitive requirements and simplify the management of customers, products, and orders, for any product, on any network, in any market, using any channel. ConceptWave is headquartered in Toronto with presence in Americas, Europe and Asia.
