Sunrise Extends its Strategic Collaboration with Amdocs, Advancing its CRM Evolution with aOS

The Swiss telecommunications operator is to modernize and evolve its CRM with aOS, Amdocs's agentic operating system for telco, to help its frontline staff work more efficiently

Amdocs (NASDAQ: DOX), a leading provider of software and services for communications and media companies, today announced that Sunrise has extended its long-standing collaboration with Amdocs to enhance its business support systems (BSS) embarking on a next-generation CRM evolution.

At the core of this transformation is the modernization and evolution of Sunrise's CRM Interface for Customer Service Representatives. Powered by aOS, Amdocs' agentic operating system for telco, Sunrise will focus on evolving its CRM to enable smarter, faster, and more streamlined workflows that help its service personnel to perform their work more efficiently and diligently.

By evolving its CRM within governed workflows that ensure reliability, security, and control, Sunrise aims to equip its agents with the tools and information they need to resolve issues faster and reduce average handling time, streamlining day-to-day operations across its contact centers and stores.

"CRM evolution is central to our operational strategy at Sunrise," said Anna Maria Blengino, Chief Information Officer at Sunrise. "Extending our collaboration with Amdocs allows us to build on a strong foundation while modernizing our CRM. By introducing new capabilities such as AI analytics into our CRM environment, we are equipping our call center staff with the tools they need to work more efficiently, resolve issues faster, and spend less time navigating systems."

"Sunrise's continued trust in Amdocs reflects the strength of our long-standing collaboration and our shared commitment to innovation," said Anthony Goonetilleke, Group President of Technology and Head of Strategy at Amdocs. "With Amdocs aOS, we are enabling Sunrise to reimagine and evolve its CRM, making service agents' day-to-day work more intuitive and efficient by embedding new capabilities directly into core workflows."