AIS and ZTE Achieve AIR RAN Commercialization for Differentiated Experience at Thailand BMMF#15

ZTE announced that it has successfully completed AIR RAN commercial deployment with AIS during the Big Mountain Music Festival #15 on December 6-7, 2025. AIR RAN enables experience monetization from data volume to experience value, delivering differentiated experience assurance and exceptional performance under high-load and extreme congestion scenarios, marking a milestone breakthrough in 5G and AI integration for large-scale events.

As Thailand's largest outdoor music festival, BMMF#15 creates extreme regional traffic surges and complex service models with tens of thousands of attendees. In the field, downlink PRB utilization remains higher than 80% while uplink PRB exceeds 60%, far surpassing typical network load levels. Traditional experience assurance approaches face a huge challenge in addressing such congestion and may cause video buffering and messaging delays. 

ZTE AIR RAN solution, with an embedded intelligent computing board in legacy BBU, leverages AI-driven user experience perception and intelligent resource scheduling to achieve millisecond-level resource allocation and close-loop experience evaluation for key apps like short videos and instant messaging, delivers guaranteed premium experience for high-value customers with zero video lag and zero message delay. With the AIR RAN solution, TikTok throughput increased by 23.74% for a smoother video playback in extreme downlink congestion scenarios, while Line instant messaging throughput improved by 31.86% under high uplink load - enabling a 250MB file upload in just 2 minutes. This delivers supreme experience at BMMF, allowing attendees to instantly share favorite concert moments with friends even in highly-congested networks, improving customer satisfaction and laying a solid foundation for experience monetization.

Besides experience monetization, the AIR RAN solution also helps AIS enhance network efficiency— including spectrum, energy, and O&M efficiency — while strengthening network competitiveness and creating differentiated advantages through refined operations. This delivers a replicable paradigm for AIS's 5G intelligent network evolution.

Source: ZTE media announcement