Flipkart Enters Strategic Alliance with Google Cloud to Advance Innovation in a Digital-first Future

Google Cloud and Flipkart, India's homegrown consumer internet ecosystem, have entered into a multi-year strategic partnership to help fast-track Flipkart's innovation and cloud strategy. This partnership will propel Flipkart into its next phase of growth and advance its vision of onboarding India's next 200 million shoppers and lakhs of sellers.

Working together, Google Cloud will help Flipkart:

• Scale on Google Cloud's infrastructure to reach more Flipkart customers — By leveraging Google Cloud's secure and scalable global infrastructure and advanced networking technologies, Flipkart will be able to deliver robust app access and performance even during peak purchase seasons with heightened traffic. Flipkart will also continue to advance the pace of new product development by building on Google Cloud, furthering its expansion into Tier 2 and Tier 3 markets in India.

• Accelerate data-led innovation to unlock customer insights — Flipkart will make its data platform more efficient by deploying Google Cloud's advanced data analytics and machine learning technologies. This will enable the company to better analyze traffic and transactional data, unlock rich real-time insights into customer purchasing and shopping behavior,  identify trends and patterns with increased demand and create more personalized recommendations to enrich customer experience.
• Advancing productivity and collaboration globally with Google Workspace — As a long time Google Workspace customer, Flipkart will expand its use of the flexible, innovative solution across its rapidly growing workforce to create innovative human-centered employee experiences and deepen connections in this new hybrid work environment.

Jeyandran Venugopal, Chief Product and Technology Officer, Flipkart said, "Our strategic alliance with Google Cloud will enable us to accelerate our digital transformation, power productivity and advance our innovation agenda. We are excited by Google Cloud's unique strengths and experience in AI/ML and its proven scalability and security, all of which will be critical in our next phase of growth."

"Flipkart's growth in India has been powered by its digital-first strategy and forward thinking approach to cloud technology. As the company continues to scale and grow its ecommerce platform, we will work together to drive technological innovations and help Flipkart drive breakthrough businesses in the future," said Bikram Singh Bedi, Managing Director,  Google Cloud India.

Source: Google Cloud media announcement