Samsung Pledges to LA Wildfire Relief

Samsung Pledges $1 Million for LA Wildfire Relief

In partnership with Habitat for Humanity of Greater LA, Team Rubicon and the Los Angeles Unified School District Education Foundation, Samsung Provides Immediate and Long-Term Support for Impacted Communities

Samsung announced a $1 million commitment in product donations to support relief and recovery efforts for communities impacted by the devastating wildfires in Los Angeles.

Through strategic partnerships with Habitat for Humanity of Greater Los Angeles, Team Rubicon and the Los Angeles Unified School District Education Foundation, Samsung aims to deliver both immediate relief and long-term rebuilding support to affected families and communities. Recognizing that recovery will be a long and challenging process, Samsung is committed to being there today and throughout the journey ahead, providing sustained support to ensure these communities have the resources they need to rebuild and thrive in the years to come.

Immediate and Long-Term Support Initiatives

Samsung’s commitment will focus on three key areas of impact to support wildfire recovery:

Home Appliances to Rebuild and Restore – Samsung will donate essential home appliances through Habitat for Humanity of Greater LA to support families as they move back into their homes and others as they rebuild. This short and long-term emergency response initiative is dedicated to aiding wildfire survivors, with a focus on those who are uninsured, underinsured or have limited incomes. These appliances will be critical in helping households restore their homes and begin their recovery, providing immediate relief and long-term stability in the wake of disaster.
Empowering Education & Digital Access – In partnership with the Los Angeles Unified School District (LAUSD) Education Foundation, Samsung will provide PCs, tablets and other tools to students and teachers, ensuring education continues without interruption despite the crisis. The Foundation collaborates with LAUSD to serve over 500,000 students, many of whom are in communities most impacted by these disasters. By supplying these devices, we are not only minimizing disruptions but also reinforcing the district’s ability to maintain continuity in learning, offering students the resources they need to stay engaged and succeed. This initiative is a crucial step in building long-term educational resilience for these students, supporting both their immediate needs and their future potential.
Supporting Volunteers in the Field – Samsung will equip Team Rubicon, a veteran-led organization that serves before, during and after disasters, with advanced communication devices to ensure seamless coordination in the field. These tools will amplify the effectiveness of Team Rubicon’s efforts, enabling close collaboration with government agencies, LA fire, local emergency managers and more than 200,000 local volunteers across California. By empowering their response teams, Samsung is helping drive more efficient, hands-on recovery in the communities that need it most.

“At Habitat for Humanity of Greater Los Angeles, we believe that a home is the foundation for a better future,” said Erin Rank, President and CEO, Habitat for Humanity of Greater Los Angeles. “Recovering from a disaster of this scale is a long road, and we are grateful for Samsung’s support in providing families with essential resources so they can rebuild with strength, stability and hope for the future.”

This initiative underscores Samsung’s longstanding commitment to supporting communities during times of crisis, including our own employees who have been impacted in the area. The company continues to ensure that residents, first responders and non-profit organizations have the technology and resources needed for recovery. Samsung is proud to stand alongside its charitable partners and volunteers as they assist those impacted by natural disasters.

Source: Samsung media announcement

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