Survey shows customer experience is top
priority for telecom operators in 2022
Mobileum’s Annual WeMeet Conference
Brings Together Top Minds in Network Intelligence
Mobileum, a leading global provider of analytics solutions for roaming and
network services, security, risk management, testing, and monitoring, today
announced the findings of an industry survey, which found that 56% of operators
ranked enhancing the customer experience as the top priority for 2022; followed
by ensuring a well-performing and reliable network (19%), mitigating security
and risk threats (13%) and cutting costs (13%). The industry survey was
conducted at the annual WeMeet user group which was held in November 2021.
“The Mobileum WeMeet user group is a global event,
whereby every corner of the world is represented in the conference agenda and
attendees. The majority of this year’s survey respondents stated their
intention to raise the ‘customer experience’ bar which indicates that this will
be a key battleground for operators next year,” commented Ron Haberman,
Mobileum Chief Product Officer.
Surveying more than 140 conference attendees,
representing 20+ carriers from 55 countries, the annual survey also found that
in 2022 operators expect:
- The biggest network security threat: robocalling
- Top 5G challenges: 5G slice revenue assurance
and 5G testing and monitoring
- Top AI/ML investments required: Fraud detection and
blocking, network optimization, robotic process automation
This year marked the 15th WeMeet user
conference, in which the expanded Mobileum Active Intelligence platform was
showcased. In the past year, Mobileum made three major acquisitions that bring
additional customer experience management, deep packet inspection (DPI), core
network testing capabilities that are required for the 5G era.
“Network
Analytics has always been an important weapon in the CSP arsenal. But 5G
changes the game in terms of the breadth and depth of analytics firepower
required across testing and monitoring, roaming, fraud and risk, and customer
experience. Our continued investment in delivering the market’s leading
analytics engine ensures our customers continue to enhance and bolster the
customer experience, increase revenue, cut costs and reduce losses, as well as
streamline operations,” added Mr. Haberman.
Mobileum’s Active Intelligence platform provides
the actionable insights today’s communications service providers require to
unleash the power of 5G and next generation networks. Powering Mobileum’s
roaming and network services, risk management, testing and monitoring, and
customer engagement and experience solutions, the Active Intelligence platform
delivers the advanced analytics, AI/ML, and DPI capabilities carriers need to
enhance the customer experience, increase revenue, cut costs and reduce losses,
and streamline operations.
Source: Mobileum media announcement