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• First Look at TMW-Dallas
By Tim Young and Alana Grelyak |
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BSS and OSS –oriented businesses need wait no longer; the TeleManagement World event is here once again, slated to be held from December 4-7 in Dallas, Texas.
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The attraction of the open, standards-based IMS architecture is that both mobile and fixed IP services can be brought together to provide for anytime access and, more importantly, to create an environment where a provider can easily add and customize a wide range of features without the usual extensive development costs and capital expenditures.
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Sometimes it seems like shows are sprouting up everywhere. From giant supershows to focused boutique events, most calendars (and marketing budgets) are generally bulging from the strain of so many shows.
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Imagine yourself in a restaurant where the wait staff and the kitchen staff speak entirely different languages and cannot communicate with each other clearly.
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In the 1970s Burger King launched its memorable “Have it Your Way” campaign. Since then companies have based their growth strategies on the same idea – target the right customers with the right products at the right time.
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Lack of attention to end-user quality of experience (QoE) across the service provider, mobile operator and enterprise communities could be the downfall to mass IP service adoption.
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Expanding IP:
Welcoming Change
Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable. - William Pollard.
William Pollard seems to be forgetting one thing, however. Change can be a scary thing.
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