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By Tim Young and Alana Grelyak
BSS and OSS –oriented businesses need wait no longer; the TeleManagement World event is here once again, slated to be held from December 4-7 in Dallas, Texas. The event is one of many worldwide events backed by the TeleManagement Forum since 1988, and is geared toward helping industry professionals gain the tools and knowledge necessary to grow their companies in a time when telecom and entertainment industries must work together. The name inclusion of “Americas” also shows that the TMF is interested in involving not only the contiguous United States, but also Canada and the Latin American countries. This is also evidenced in the inclusion of a key-note speaker from Bell Canada and several sessions of the conference dedicated specifically to the Latin American market.
This year’s event will be larger than last year’s, attendees numbering in the eighteen-hundred to two-thousand range, versus last year’s fourteen-hundred. The show floor is sold out, so if your company doesn’t already have a booth reserved, don’t count on getting one now. While it’s no secret that TMW is intentionally ‘niche’ or ‘boutique’, some of the world’s leading telecommunications-centered companies will have booths where they can present their new ideas, share major announcements, and try to gain new customer support.
Conference Programming:
The conference will be organized into five summits: Executive; Service Innovation & Market Development; Customers, Billing, & Monetization; Converged Operations; Systems & Software, each summit almost becoming its own mini-conference. People of all roles, including, though not limited to network managers, system architects, service developers, and those in marketing and sales, will find something of interest that will help strengthen their own armory of knowledge. For Instance, executives (CEO’s, CFO’s, strategic decision makers, etc.) can attend the Executive summit in order to gain a better understanding of customer relations, industry problem-solving, and how to better manage globally distributed environments. As a highlight, senior executives from AT&T, Level 3, Motorola, and others will discuss some of the challenges that they’ve faced with their own companies and some of the strategies that they’ve used to overcome those challenges. Executives should expect to come away with practical ideas for how to better their own strategies.
TMW will also feature several key-note speakers. Keith Cambron, President and CEO for AT&T Labs, will address the issues that arise in network management due to industry consolidation. Mark Lukasiewicz, Vice President of Digital Media for NBC News will discuss what he believes to be the keys to success in a world of combined services and media. Phil Dance, CIO for Technology, BT will speak on what BT is doing in order to ensure its success in a changing telecom world. Directly from the TMW staff, Keith Willetts, Chairman and CEO, TeleManagement Forum will give a speech entitled “Managing the Blue Ocean of Convergence,” discussing the telecommunications market from an often neglected business perspective.
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"if your company doesn’t already have a booth reserved, don’t count on getting one now." |
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Attendees will also have specific networking opportunities and the option to attend one of six different catalysts, where industry professional can work together to solve common industry-wide challenges.
The Exhibition:
The exhibition floor will showcase a variety of companies each of which will have the opportunity to present new innovations and make announcements. Pipeline contacted the companies that planned to have booths at the conference and put together a short list of what we thought you should be watching for.
*Axiom Systems will be using the conference to unveil their new AXIOSS active catalog product “that compliments the Service Fulfilment process and enables telcos to design and create new bundled services quickly and with little pull on technical resource.” They will also be demonstrating their new Product and Service Assembly architecture. This is Axiom Systems’ first US show (although not their first with TMW) and they hope to raise global awareness of their services and products in order to add value to their customers’ businesses.
*Lucent doesn’t plan to announce anything major but wants to focus its conference efforts on OSS/BSS network transformation and showcasing their latest OSS/BSS innovations, and on their involvement in the OSS Accelerating VoIP and IMS based Services Catalyst project. Lucent believes that it has a unique IMS-based approach to OSS/BSS network transformation that will hopefully be apparent during their presentations. Several of Lucent’s staff members will be speaking at the conference.
*Motorola isn’t being too straightforward on whether or not they will be unveiling anything new, but they will be presenting their “cost effective MultiFinder network and service management for complex, seamless mobility,” that they feel sets them apart from other presenters at the show. They will have three demonstrations that will include Network and Service management for WiMax & IMS Networks, Real Time service assurance, and an overview of their NOC/SOC capabilities. This is not Motorola’s first TMW show. They have many customer deals in process and hope to use this conference as a means of meeting more of their customers.
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