By Alana Grelyak
As most of you know, TM Forum’s Management World 2009 is happening once again in the beautiful city of Nice. This year’s dates, from May 4 -8, are slightly earlier than previous years, and the date isn’t all that has changed. We at Pipeline wanted to get more of a scoop on the event and find information that isn’t readily available on the show website. We wanted to find out specifically for our readers why the TM Forum feels that traveling all the way to Nice is worth your time and effort.
The Importance of Quality
Many companies are cutting travel/event budgets this year and so far we’ve seen other communications shows report lower attendance in 2009 compared to last year. What is the TM Forum doing to keep attendance up for Management World 2009 and how realistic is the projected attendance of 3,500 for this year’s event? “The current economic climate places additional pressures on all businesses, and of course conferences are considered a discretionary expense,” said Martin Creaner, President and COO of TM Forum. “However, the combination of business networking, education, and information exchange on offer at Management World 2009, as well as unique features such as Forumville, represent an excellent investment both in terms of time and finances compared to other conferences.” He added, “Our focus in the current economic climate is to retain a high quality mix of attendees, including a significant number of senior executives from service provider companies, to complement an already strong speaker line-up. So it’s all about quality.”
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We wanted to find out specifically for our readers why the TM Forum feels that traveling all the way to Nice is worth your time and effort. |
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to accommodate the current state of the economy? Creaner said that Management World 2009 is focusing “on the need for CSPs to adapt to improve profitability by reducing OpEx and customer churn, and tackle revenue management issues such as revenue leakage and fraud. These issues are more important than ever to maintain profitability in the current climate.” So what, specifically, did the TM Forum team put together to address the maintenance of profitability? “This year’s conference features our best-ever line-up of expert speakers from service providers across the industry, with a focus on practical advice, case-studies, and implementation,” said Creaner. “Combined with TM Forum training and Forumville, the conference offers a toolkit for service providers and their suppliers to adapt to current market conditions and emerge from the economic downturn stronger than ever.” A worthy cause, no doubt.
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And quality, in this economy, is definitely key. The theme of the event, "Strategies and Tactics for Tough Times," is definitely apt for today’s climate. But, beyond the title of the show, what has the TM Forum done to alter its programming for Management World 2009
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Content Providers vs CSPs?
Since the TM Forum has shown an increasing interest in content over the past few years, we were curious to find out what the Forum
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