Pipeline Publishing, Volume 5, Issue 10
This Month's Issue:
Cableco vs. Telco: Content is King
download article in pdf format
last page next page

The Inevitable Cable-Telco War:
Fighting to be Relevant

back to cover

By Craig Clausen, Joe Kestel, and Dean Perrine

The communications markets continue to experience turmoil brought about largely by technological innovation leading to the relentless push of "Convergence." Gone are the days of siloed markets, defined by technology barriers. In those days, telecommunications carriers (telcos), such as AT&T, the Baby Bells and hundreds of smaller “independent” local exchange carriers provided voice telephony and data services; cable television operators (cablecos) provided television services; and, of course, cellular carriers provided voice services wirelessly. These three sectors are fast moving on a collision course towards the same prize: providing customers of all stripes the full array of communications services.(Notice that we are referring to “communications” and not “telecommunications.”  To some, this might simply be a matter of semantics. To us, however, the subtleness belies the tectonic, fundamental shifts that are occurring in this market. By using the term “communications,” we are including everything from broadcast radio to fiber transport to emerging wireless.)

From where we stand, the most interesting marketplace battle that has been simmering for a while now is the one between cablecos and telcos. The major competitors are large and sophisticated, the stakes are high, and

The stakes are high, and the outcome will ripple through the converged Web 2.0/3.0 communications market.



the outcome will ripple through the converged Web 2.0/3.0 communications market. This piece, therefore, lays out the battle ground, discusses the competitors, and provides some thoughts on each side's competitive advantages and chances for ongoing success.

What’s at Stake - Markets & Magnitudes

Both the telecommunications and video services markets are huge in terms of customer spending (i.e. service provider revenue) and, increasingly, impact on our national economy. While each can be disaggregated into service sectors, such as data services, we're going to focus on these markets at the macro-level.1

Figure 1 below shows how the video and telecom markets compare. Not surprisingly, the telecom services market is approximately three times the size of the cable market. However, together just these two markets within the broader communications industry represent a $400 billion opportunity, of which increasing amounts are becoming ripe for further competitive entry, particularly by the cablecos. This chart also shows how much the telcos have at stake as competition strengthens further.

Figure 1
 

article page | 1 | 2 | 3 | 4 | 5 |

For data and information on the service sectors comprising the communications industry see NPRG's Continuous Information and Advisory Services tracks, each focusing on specific sectors  (www.nprg.com).

last page back to top of page next page
 

© 2009, All information contained herein is the sole property of Pipeline Publishing, LLC. Pipeline Publishing LLC reserves all rights and privileges regarding
the use of this information. Any unauthorized use, such as copying, modifying, or reprinting, will be prosecuted under the fullest extent under the governing law.