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this market. On the residential side, competition from the telcos is coming, and when it arrives, it will be formidable. By that time, however, cable companies will have strengthened their hold on the residential customer base. All of this, however, can fall apart if cable companies don't fully embrace the importance of customer care.
Telcos, on the other hand, have deep resources with which to defend their markets
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Competition from the telcos is coming, and when it arrives, it will be formidable. |
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understandings of the competitive and market trends occurring in each of their market segments. Finding increasingly effective ways to keep their fingers on the market's pulse will be the most important action the telcos can take in the face of further competition.
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and simultaneously offer video services that strike at cable's core. The video market, though, is a nuanced one that involves more than customers. Telcos will have to recognize and navigate these nuances, which will serve more or less as speed bumps, not show stoppers. The telcos cannot afford to underestimate cable providers' capabilities and they must develop increasingly deeper
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The cross-market battle that is heating up will not be quickly or easily decided. Both cable TV carriers and the established telecommunications carriers are marketplace savvy and technologically adept, making the market developments now unfolding that much more intriguing and well worth watching.
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