LuisaViaRoma Selects XY Retail to Power a New Era of In-Store Innovation and Omnichannel Excellence

XY Retail announced that it has been selected by LuisaViaRomahas as the technology partner for its next-generation physical retail strategy. As part of the company's broader restructuring and modernization plan, XY Retail will serve as the unified commerce foundation for a more agile, efficient and digitally connected store network.

With customer expectations rising across every touchpoint, LuisaViaRoma sought a platform capable of elevating boutique operations while enabling advanced omnichannel journeys. XY Retail's Retail OS now underpins a new operational model centered on speed, visibility and consistency across channels and regions.

The rollout introduces core unified commerce capabilities including endless aisle, ship-from-store, reservations and buy online, return in-store (BORIS) flows. Store teams gain real-time visibility into inventory across all locations, enabling customers to access a broader assortment with more flexible fulfillment options. Each store now functions as both an elevated service environment and a connected, omnichannel fulfillment node.

The aim of the platform is also to enhance in-store productivity through intuitive tools for clienteling, fulfillment and day-to-day operations — empowering teams to focus on delivering the elevated, service-driven experience that defines LuisaViaRoma.

"LuisaViaRoma understands that the future of luxury is unified, experiential and deeply connected," said Susan Jeffers, CEO of XY Retail. "We're proud to support its transformation with technology that strengthens operations, empowers store teams and upholds the level of service their brand is known for worldwide."

Source: XY Retail media announcement