VIDAA Selects Amdocs MarketONE to Power a New Generation of OTT Subscription and Streaming Bundles on Smart TVs

Amdocs announced that VIDAA, one of the world’s fastest-growing Smart TV platforms, selected Amdocs’ MarketONE platform to power its upcoming over-the-top subscription and streaming bundles, soon to be available directly on VIDAA-equipped Smart TVs worldwide.

By leveraging Amdocs MarketONE, VIDAA will enable consumers to seamlessly access standalone and bundled subscriptions to major OTT streaming services available on the platform, directly from the TV screen. The solution combines MarketONE’s Partner Ecosystem Management with a powerful Commerce Engine, allowing VIDAA to onboard partners efficiently, experiment with innovative bundle propositions for VIDAA users, and scale digital subscription services globally.

This collaboration reflects a broader industry shift toward TV-centric discovery, commerce, and bundling, where Smart TV platforms become the primary gateway for digital entertainment services.

"Our mission at VIDAA is to remove friction from the entertainment experience,” said Guy Edri, CEO at VIDAA. “By teaming up with Amdocs and MarketONE, we’re making it easier for users to access and manage streaming subscriptions through thoughtfully bundled offerings – while also helping OTT partners scale their reach through Smart TV distribution."

"Smart TVs are a growing entryway to the home entertainment market," said Anthony Goonetilleke, Group President of Technology and Head of Strategy at Amdocs. “With MarketONE, VIDAA will embrace a scalable, partner-friendly subscription marketplace model that enables OTT providers to reach consumers at the most impactful moment – directly on the biggest screen in the home. We’re excited to support VIDAA as it continues its global growth and innovation journey."

Source: Amdocs media announcement