TELUS and TransUnion Launch Branded Call Display in Canada with Business Name, Logo and Call Reason

TELUS announced that it is partnering with TransUnion to implement Branded Call Display, a solution that enables participating businesses to showcase their identity on incoming calls to TELUS mobility subscribers. BCD will provide TELUS customers with rich call content, including business name, logo and reason for the call on the mobile display to identify incoming callers. When combined with end-to-end call authentication, secure branded calling helps protect consumers from fraud, while helping businesses reach more customers and improve the customer experience.

“Canadians need more protection against fraud and unwanted calls,” said Juan Sebastian D’Achiardi, Regional President of TransUnion Canada. “We’re excited to partner with TELUS to implement secure branded calling. This solution will help protect Canadian consumers, reducing fraud and giving them confidence to answer the phone, so they don’t miss legitimate calls. For businesses, Branded Call Display will enable them to restore trust in the phone channel, reach more customers, enhance engagement and protect them from call spoofing and fraud.”

"In today's digital world, Canadians deserve confidence in who's calling them," said Kal Amery, Vice President, Global Carrier Solutions at TELUS. "By implementing TransUnion Branded Call Display, we're not just displaying caller information, we're verifying business identity in real-time, helping our customers avoid fraud while ensuring they don't miss important calls from legitimate businesses. This technology represents a significant step forward in our ongoing commitment to customer security."

The partnership builds upon TELUS and TransUnion's successful collaboration history, including their groundbreaking work on the first international calls authenticated by STIR/SHAKEN protocols. This new solution addresses a critical need in the Canadian market, where recent TransUnion research reveals: