Study Shows SAP Hybris Commerce Cloud Increases ROI by 307% Study Shows SAP Hybris Commerce Cloud Makes Buying Easy and Increases ROI by 307 PercentSAP SE (NYSE: SAP) today said that businesses saw a higher return on investment (ROI) after deploying SAP Hybris Commerce Cloud solutions, due to centralized data and an improved buyer experience, according to a recent Forrester Consulting study commissioned by SAP Hybris.* The study, The Total Economic Impact of SAP Hybris Commerce Cloud for B2B, analyzed qualitative and financial information from a portion of the thousands of customers who run their Web sites with SAP Hybris solutions. It found that over a three-year period, enterprises using commerce cloud solution reported a US$15.9 million increase in net-new revenue and a 307 percent increase in ROI. “SAP Hybris Commerce is analogous to what Amazon has done for the B2C market,” a study respondent said. Customers such as Office Depot Europe B.V., Lids Sports Group and organizations all over the world – in retail, travel, telco, professional services, public sector and finance – rely on SAP Hybris Commerce Cloud solutions to foster seamless shopping experiences. According to the study, a composite organization using SAP Hybris Commerce Cloud solutions over three years was able to:
“Commerce is a critical component to the customer journey, so it’s imperative that businesses make this part of the experience truly unique,” said Marcus Ruebsam, senior vice president and head of strategy and solution management, SAP Hybris. “As evidenced by this latest study, SAP Hybris Commerce Cloud empowers organizations to make the buying process not only easier but more profitable. The ability to consolidate customer information from previous interactions and historic purchases is key and underscores the benefit of our technology coupled with an omnichannel strategy.” Source: SAP media announcement *SAP Hybris is a brand name launched in January 2016 to
represent the SAP solutions for customer engagement and commerce as well
as the offerings, employees, and business of acquired company hybris
AG, which continues to be our legal entity until integration with SAP is
complete. |