Salesforce Summer ’25 Release: New Agentforce Capabilities and Product Enhancements to Create Richer Customer Experiences
Salesforce announced the Summer ‘25 release, a comprehensive update designed to help businesses boost efficiency by integrating intelligent AI agents alongside human employees.
Dive deeper: The Summer ‘25 release includes hundreds of new capabilities for Agentforce, Salesforce’s digital labor solution for deploying AI agents across any business function. The release also includes product enhancements and industry-tailored solutions aimed at creating richer customer experiences.
Top five Agentforce updates:
- Agentforce for employee use cases helps any team leverage Agentforce to provide guidance, execute workflows, and surface knowledge to any employee by providing contextual and personalized experiences across Salesforce Lightning Experience, Salesforce Mobile, and Slack.
- Agent Surfaces enables admins and developers to create rich experiences by having agents respond with visuals and media based on the context and channel.
- Web Search in Agentforce Data Library allows users to access information sources on the public web, expanding the agent’s knowledge base and enhancing the accuracy of its responses.
- Multimodal Support allows any employee or customer to seamlessly share images and files as context directly in conversation with agents. This feature enables users to provide images and files as context and knowledge sources for agents, in addition to text.
- Instruction Adherence allows admins and developers to easily detect an agent’s adherence to its topic and instructions with AI-generated scoring. This provides a guardrail to help ensure the agent is behaving as intended.
Additional highlights from the Summer ʼ25 product release:
Sales Cloud: This release includes substantial Agentforce for Sales advancements.
- Agentforce for Sales: Pipeline Management helps sales teams keep CRM data accurate and current by automatically suggesting or applying opportunity field updates, including Next Steps and Stage progression based on conversation data. This helps reduce manual work and keeps deals moving forward.
- Agentforce for Sales: Sales Coaching’s reach has expanded, and is now available to reps on demand throughout the Salesforce CRM experience, whether they’re working on contacts, accounts, or even custom objects. Plus, coaching is now available in six new languages: French, German, Italian, Japanese, Spanish, and Portuguese.
- Agentforce for Sales: Sales Development Enhancements now support automated outreach across Contacts and Person Accounts in addition to Leads. This allows teams to run personalized, scalable journeys across all three objects. Admins can preview agent-generated messages in Agent Builder to ensure accuracy, plus multi-language support for global reach.
Data Cloud: Accuracy and trust are at the forefront of the Summer ‘25 product release for Data Cloud. These updates help users manage data more effectively, maintain compliance, and produce more accurate and trustworthy insights.
- AI Tagging and Classification automates the labeling and organization of data and metadata using AI-recommended tags.
- Policy-Based Governance helps users create, enforce, and manage policies to control data access and obfuscate sensitive information through dynamic data masking.
- RAG 2.0 tools will enhance Agentforce accuracy by indexing extracted data with metadata, refining vague prompts, and creating an audit trail using in-line citations of data sources in responses.
- Unstructured Connectivity Enhancements ground Agentforce in more unstructured data with intelligent document processing and new connectors, including Web Crawler, Site Map, and Zendesk, which are designed to activate all the rich unstructured data residing in external repositories and a company’s website.
- Zero Copy Framework unlocks a robust set of APIs and SDKs designed to empower partners to build innovative solutions and enhance their offerings with instant, secure data access without replication.
Industries: The Summer ‘25 product update has equipped Salesforce’s industry solutions with specific data models, workflows, security, and built-in compliance — all powered by Agentforce and Data Cloud. The expanded range of industry-specific Agentforce skills meets the unique needs of businesses across all verticals:
- Agentforce for Education: Student Recruitment answers prospective student questions 24/7, signs them up for campus tours, and even kickstarts their application — freeing staff to focus their efforts where they’re needed most.
- Agentforce for Financial Services: Banking Service Assistance handles routine inquiries instantly, reducing case resolution time with AI-driven guidance and workflows.
- Agentforce for Life Sciences: Clinical Site Management helps to expedite research study location selection by analyzing historical enrollment trends and dropout rates.
- Agentforce for Public Sector: Complaints empowers agencies to efficiently manage and speed up complaint resolution through summarization and identification of related cases.
Source: Salesforce media announcement
