MetAlert Distributor Red Dot Alerts Launches Media Campaign for 4G GPS SmartSole Across Canada

MetAlert, Inc., a pioneer in the field of wearable GPS human and asset tracking and remote patient monitoring, announced Canadian distributor Red Dot Alerts has launched the new award-winning 4G GPS SmartSole, a wearable medical monitoring device integrated into an orthotic insole allowing discreet tracking and remote monitoring of Alzheimer’s, dementia, and autism sufferers.

“We are thrilled to offer the GPS SmartSole to Canadians,” stated Roxanne Ayotte, Director of Business Operations at Red Dot Alerts. “This innovative insole could be lifesaving for anyone who tends to wander, like seniors with dementia and children with autism. With a click of the app, caregivers can rest easy knowing where their loved ones are. It’s truly a game-changer.”

The product launch is supported by a marketing and advertising campaign, including radio ads, magazine ads and mailers to medical clinics, hospitals, pharmacies, and senior residence facilities across Canada. Some of the ads were placed on BOOM Radio, CARP (Canadian Association for Retired People), Bruyère Foundation and Magazine 55+ just to name a few. The advertising campaign will continue into spring 2023 to coincide with Canada’s Fall Prevention Month in November and Alzheimer’s Awareness Month in January.

In the U.S., the White House has proclaimed November as National Alzheimer’s Awareness Month. MetAlert is supporting the caregivers and family members of millions of people who have been diagnosed with this dreadful disease, and to the administration which has launched the Advanced Research Projects Agency for Health (ARPA-H) at the National Institutes of Health, which is investing a billion dollars in cutting-edge research for Alzheimer’s. Modelled on the Pentagon program that brought game-changing technologies like the internet and GPS, the key technologies in MetAlert’s GPS SmartSoles, ARPA-H will support bold ideas to pursue and drive new biomedical breakthroughs. At the same time, the Department of Health and Human Services is investing in research and technology that can keep Alzheimer’s patients living longer in their own homes; training caregivers to support them; and educating Americans about early warning signs of Alzheimer’s, dementia risks, and general brain health, all of which MetAlert provides products and solutions for.

Alzheimer's has become a global epidemic amongst people over 65, robbing them of their memories, thoughts, identity and even their ability to go for a leisurely walk. Straining family members and caregivers who stand by their side throughout the progression of this disease, both financially and emotionally.

“Insurance or government financial assistance is a key component in helping families address the costs associated with caring for someone with Alzheimer’s or dementia. Qualifying GPS SmartSole customers can receive assistance from Medicaid programs, using our National Provider Identifier (NPI): 1447709290. And similar reimbursement programs have been initiated for the GPS SmartSole in other countries such as Canada, the U.K. and Norway, so we are very excited to hear about additional funding becoming available through this new ARPA-H program the administration has launched with a billion-dollar commitment,” stated MetAlert CEO Patrick Bertagna

Source: MetAlert Media Announcement