Proto Hologram
Secures Federal Trademark
for “Beam There”
USPTO
grants trademark to industry leader behind spatial communication
Proto Inc., the original holographic communications and AI spatial
computing platform, has officially been awarded the trademark for the phrase
“Beam There” by the United States Patent and Trademark Office (USPTO). This
marks a major milestone for Proto, whose patented technology has defined a new
standard for real-time, lifelike presence across distance since 2018.
Widely
credited as the inventor of freestanding hologram devices, Proto also developed
the proprietary software and operating system that powers them — enabling
people to appear and interact remotely with stunning realism. Whether used live
or powered by AI, Proto allows anyone to “beam” into another space and be seen,
heard, and have a real sense of presence. Since the company’s breakout in 2020,
“Beam There” has emerged as a natural shorthand for its sci-fi-inspired mission
to dissolve the boundaries of time and geography.
"So if
I say to you, ‘Beam There’ -- sounds familiar right?” said William Shatner,
a Proto Hologram partner. “Proto hologram owns those words: ‘Beam there’... I
was recently asked to speak at an important event in Australia. I couldn’t get
there in person, but I was able to beam there -- And now we can beam anywhere.
There's no telling where this technology will go.”
David
Nussbaum, Proto’s
Founder, Inventor, and Chairman, said “This framed document might just look
like another certificate… but for us at Proto Hologram, it’s a declaration of
where the future is headed. ‘Beam There’ isn’t just a phrase — it’s our
mission. From hospitals and classrooms to stages, stores, arenas, and living
rooms — we’re enabling people to show up anywhere in the world, in real time,
with full presence. Location is no longer a limitation.”
The new
trademark expands Proto’s already formidable IP portfolio, which includes
multiple issued patents. It further protects the company’s brand leadership as
others enter the hologram space — many inspired directly by Proto’s
innovations. Proto continues to lead with AI-powered advancements, global
partnerships, and commercial momentum, counting more than 20 Fortune 500
companies as clients or partners, 50 universities, teams from every U.S. pro
sports league and the biggest names in entertainment. The company has been
featured by every major news outlet and was recently honored by TIME,
which named Nussbaum to the TIME100
Health List for
2025.
Nussbaum
added, “We’re not just building hologram technology. We’re building a new
language for spatial communication. To every sci-fi fan, tech optimist, and
dreamer who ever wanted to teleport — the future is closer than ever. And we’re
just getting started.”
Source: Proto Hologram media announcement
