NTT Data and Premier Padel Join Forces to Elevate the Fan Experience Globally

Premier Padel and NTT DATA announced a new global collaboration with the consultancy becoming an official partner of Premier Padel. 

The new collaboration will open up the possibility of harnessing NTT DATA’s advanced analytics and real-time data collection across to Premier Padel tournaments worldwide. This will leverage then NTT DATA’s experience in data analytics, business intelligence, and technology, to develop and enhance player performance and bring a more interactive and immersive experience to passionate fans across the world.  

Rob Mitchell, Commercial Director, Premier Padel said: “Our latest collaboration with NTT Data marks a significant milestone in our commitment to innovate and grow padel globally. As the leading official professional tour, we are always looking at ways to deliver the ultimate experience for fans both on and off the court, and technology plays and important role in elevating the experience.” 

Ángeles Mera, CMO Iberia at NTT DATA said: “This new partnership closely aligns with NTT DATA’s ambitious plans to enhance the padel ecosystem – marking another step in the company’s long-term commitment to sports – and further strengthens the company's ongoing support for the leading professional players in the sport. Collaboration is essential for growth and this latest partnership between NTT DATA and Premier Padel will aim to further advance the development of padel by the leveraging the latest technological solutions and improving accessibility.”

NTT DATA has significant experience in delivering cutting-edge technology and supporting major sports tours and tournaments around the world. It is the official IT provider for The Open Championship - elevating the fan experience for golf enthusiasts and bring the most immersive and engaging experience offered at any tournament. At the championship, NTT DATA allows fans to dive deeper into the data insights and analytics of the players via the most integrated and mobile-optimised version of the technology for golf.

Source: Premier Padel and NTT DATA media announcement