Mobifone Launches Saymee, a Gen Z-Focused Digital Brand, with Amdocs connect

Amdocs announced that MobiFone, a leading mobile network operator in Vietnam, has launched its new digital brand, Saymee, tailored for GenZ subscribers, powered by the Amdocs connectX cloud-native SaaS (software as a service) platform.

Saymee is a new digital offering and network from Mobifone specifically targeting GenZ with features like free GPT chat, loyalty program and more. Leveraging connectX, MobiFone can accelerate the launch of new offers on Saymee, enhance operational efficiency, and simplify customer journeys and management of multiple mobile subscription plans. This enables MobiFone to support the ever-changing requirements of young subscribers and manage the dynamic demands of the mobile virtual network operator (MVNO) market.

ConnectX offers a turnkey "telco-in-a-box" platform powered by Amazon Web Services (AWS), which enables telcos and MVNOs to launch flexible and versatile digital services rapidly. The solution includes a comprehensive SaaS offering, featuring a catalog, subscription services management, a mobile app, and integration of local payment gateways and network aggregators.

"A top priority for telcos is to create and launch standout brands that deliver elevated user experiences, drive business growth and boost profitability," said Anthony Goonetilleke, Group President Technology, Head of Strategy at Amdocs. "ConnectX is an AI-native telco-in-a-box solution with robust features that enables telcos to craft a complete digital offering with flexibility and minimum risks. We are excited to support Mobifone in designing and delivering unique experiences specifically designed for the digitally savvy young generation."

Source: Amdocs media announcement