86% of Those Who Use AI for Travel Planning Have Data Security Concerns Kaspersky Survey Shows

According to Kaspersky’s latest findings, AI is highly appreciated among travelers for saving time, finding personalized recommendations and budget-saving offers. However, data security risks awareness is also high, which what security experts call a good sign.

Kaspersky announced that their market research center has discovered what drives active AI users to charge chatbots and AI-powered tools with the important responsibility of travel planning and how they estimate the security of such services.

The survey reveals that the primary motivation for turning to AI in travel planning is to save time and simplify preparation, with 73% of users pointing out these benefits. Other important advantages of AI in traveling, named by 65% of respondents, are the search for information about the main attractions in the chosen location and personalized recommendations tailored to individual preferences. Additionally, 63% leverage AI to find the most favorable offers, while 61% trust it to uncover information that would otherwise be hard to find.

Interestingly, the older generation (55+) shows a slightly different pattern: they are less focused on personalized offers (60%) but more likely to rely on AI to discover suggestions they couldn’t find on their own (65%). Meanwhile people with children demonstrate higher interest towards tailored recommendations (68%) compared to childless people (60%), which underscores AI’s growing role as a versatile assistant across diverse user groups.

In fact, nowadays with the help of AI an individual travel itinerary, matching allthe requests and budget of a particular traveler, can be created in just a few clicks. However, information provided by chatbots always needs to be double checked. There have already been several instances where tourists encountered issues because they trusted AI too much and did not conduct their own research for the trip

What is more, not only the information, but even links provided by AI need to be checked, while there may be malicious and phishing links among them. Before clicking on a link from an AI chatbot it is recommended to check it with a cybersecurity solution empowered with phishing detection.

Source: Kaspersky media announcement