Juniper Research Says Mobile Roaming Will Yield $31 Billion by 2022Mobile Data Roaming Revenues to Reach $31 billion by 2022, Despite ‘Roam Like at Home’ Trend A new study from Juniper Research
has found that operator revenues from international mobile data roaming
are expected to grow at an average annual growth rate of 8%, reaching
$31bn in 2022 compared to $21bn in 2017. This is despite a global fall in data revenues by 11% in 2017
– including a 46% decline in West Europe - as a result of operators
increasingly offering RLAH (Roam Like at Home) packages around the
world. Silent Data Roamer Opportunity
Silent Roamers exercise caution, or do not use voice and data services
at all while roaming, thus are a non-user segment. Juniper’s research
found that this behaviour continues to represent a huge challenge to
operators both in terms of customer satisfaction and lost revenue.
However, Juniper estimates that silent roamers, declined to 67% of mobile roamers by the end of 2016, down from 71% in 2015. Furthermore, Juniper forecasts a further decline to 53% by 2022, as operators focus more on silent roamers. This sector will continue to offer a far larger opportunity than increasing usage amongst active roamers to offset revenue losses. Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary. Source: Juniper Research media announcement | |
