ISG to Study Specialty Analytics, AI Services for Insurance

ISG announced that it has launched a research study examining specialist providers of advanced analytics and AI that help insurance organizations improve profitability, optimize operations and strengthen trust.

The study results will be published in a comprehensive ISG Provider Lens® report, called Specialty Analytics and AI Services — Insurance, scheduled to be released in August 2026. The report will cover companies offering analytics and AI services across the insurance value chain, excluding large IT service providers and analytics platform vendors.

Enterprise buyers will be able to use information from the report to evaluate their current vendor relationships, potential new engagements and available offerings, while ISG advisors use the information to recommend providers to the firm’s buy-side clients.

With rising customer expectations, increasingly complex risk profiles and more sophisticated fraud, insurers are accelerating the adoption of advanced analytics and AI. Specialist analytics and AI providers play a critical role in the insurance sector with deep domain expertise, reusable intellectual property and emerging technologies. These capabilities are reshaping product design, pricing accuracy and demand forecasting through more granular risk segmentation and dynamic models. They also enable insurers to introduce more targeted distribution and personalized customer experiences.

“In claims management and fraud analytics, next-generation AI models are enabling faster triage, more accurate severity prediction and proactive fraud detection,” said Namratha Dharshan, chief business leader at ISG. “Specialist providers are helping insurers operationalize these capabilities, improving outcomes across traditional and digital channels.”

ISG has distributed surveys to approximately 20 specialist analytics and AI service providers. Working in collaboration with ISG’s global advisors, the research team will produce one quadrant representing the analytics and AI services the insurance enterprise is buying, based on ISG’s experience working with its clients. The quadrant is:

The study will cover the global specialty analytics and AI services — insurance market and examine products and services available globally. ISG analysts Manav Deep Sachdeva and Saravanan M S will serve as authors of the reports.

A list of identified providers and vendors and further details on the study are available in this digital brochure. Companies not listed as specialist analytics providers for the insurance industry can contact ISG and ask to be included in the study.

All 2026 ISG Provider Lens® evaluations feature expanded customer experience (CX) data that measures actual enterprise experience with specific provider services and solutions, based on ISG’s continuous CX research.

Source: ISG media announcement