Huawei Proposes MBB Service Intelligence Concept

Huawei Proposes MBB Service Intelligence Concept to Help Operators Build User-Centric Intelligent Services

Huawei announced that it has proposed the concept of Service Intelligence of mobile broadband, working with operators to explore intelligent service transformation, and promote the evolution of telecom services from "enhanced connectivity" to "intelligent services". In the 6G era, the service model will evolve from "people accessing the Internet" to "intelligent network agent proactively serving people on demand". Huawei will continue to help operators build user-centric intelligent services and seize new opportunities in the new era.

Operators have already achieved initial success in intelligent practices in their main business areas.

In the home entertainment, AI-powered viewing assistants can identify user through voiceprint recognition and recommend personalized content based on user habits and preferences, making the experience more intuitive and enjoyable. In voice calls, AI can automatically identify and distinguish between environmental noise (such as cheers at a sports event, wind noise, and traffic noise) and human voices, reducing noise levels from 80 decibels to 40 decibels, which is equivalent to the quiet environment of a library. This significantly improves the clarity of human voices and delivers a quiet and clear calling experience. In mobile internet, AI can provide differentiated experience assurance based on user groups and service types, enabling second-level identification of user quality of experience (QoE) and second-level activation of UE Logo subscription, ensuring a smooth Internet access experience. Intelligent services enable a leap in interaction methods and user experience, helping operators achieve service revenue growth.

In 6G era, operator will offer more “user-centric” intelligent services opportunities.

To evolve toward 6G, Huawei has proposed three new service models: immersive communication, computing-network synergy, and intelligent personal agents.

Immersive communication: By integrating multimodal generative AI with AR devices, an immersive communication experience "as if the other person is right in front of you" can be achieved. This also enables interaction with digital humans in the digital world, breaking through physical boundaries.
Computing-network synergy: By offloading computing power to the network, this will support lightweight and intelligent terminal devices, providing foundational capabilities for a wide range of service scenarios.
Personal Service Agent: Through a network-native personal service agent and generative user digital profiles, Huawei provides each user with a secure and trustworthy personal digital assistant, enabling intent understanding and proactive services, thus making "human-centric" intelligent services possible.

Artificial intelligence represents a significant opportunity for operators today. As a key initiative for integrating AI with telecom services, service intelligence is not only a practical path for operators to expand their business boundaries but also an inevitable trend toward 6G network evolution. In the future, Huawei will continue to explore MBB intelligent scenarios with global partners, promoting the evolution of networks from "people accessing the Internet" to "intelligent network agent proactively serving people on demand".

Source: Huawei media announcement

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