Factors.ai Integrates With LinkedIn’s Company Intelligence API for Full-Funnel B2B Attribution

Factors.ai announced its integration with LinkedIn’s Company Intelligence API, and is officially a LinkedIn Marketing Partner for B2B Attribution & Analytics.

This new integration provides marketers access to company-level LinkedIn insights, including organic and paid impressions, clicks, leads, and engagement, providing marketers with a unified, full-funnel view of the buyer journey. By combining these insights with other intent data, Factors.ai helps businesses accurately attribute LinkedIn’s influence on pipeline and revenue while uncovering insights that traditionally last click reports often miss.

With this integration, B2B marketers can now:

“LinkedIn has always been the most powerful platform for B2B marketers to reach and engage their audiences,” said Praveen Das, Co-founder, Factors.ai. “With this integration, we’re taking that impact a step further - helping marketers translate all organic and paid engagement into measurable pipeline and revenue outcomes. Together, we’re making it easier than ever to prove the full-funnel value of LinkedIn.”

Early results from LinkedIn’s beta period showed:

With this integration, LinkedIn surfaces company-level engagement signals that matter, while Factors.ai helps marketers act on those signals, enabling marketers to prove attribution, optimize spend, and accelerate sales outcomes.

Source: Factors.ai media announcement