Deutsche Bahn Sets Future Course for the Loyalty Program BahnBonus With Technology Partner Comarch

Comarch announced the commencement of a partnership with DB Fernverkehr. As part of a joint project, the existing BahnBonus loyalty program will be migrated to Comarch's powerful and flexible infrastructure and operated in the long term.

The joint implementation project will begin during 2025 with the aim of fully migrating the existing BahnBonus loyalty program to the modular platform Comarch Customer Loyalty Management (CLM) as part of the modernization of the overall CRM architecture of DB Fernverkehr AG.

By migrating to Comarch's infrastructure, DB Fernverkehr AG aims to establish a modular, future-proof, and flexible IT landscape for its loyalty program in conjunction with other CRM domains, particularly for direct marketing and customer service. The goal is to establish customer offerings with a fast time-to-market by utilizing state-of-the-art IT solutions.

"Comarch's Customer Loyalty Management IT solution convinced us during a Europe-wide tender with its very high performance and attractive offer. We look forward to working with Comarch on our loyalty program and the associated opportunities to develop BahnBonus more dynamically in the future," explains Katharina Jendritzky, overall project manager of the CRM implementation project at DB Fernverkehr AG.

The contractual basis of the collaboration is a long-term framework agreement. Both partners are thus relying on a sustainable, trust-based partnership and creating the conditions for continuous innovations in the field of loyalty management.

Source: Comarch AG media announcement