Comarch And MIM Solutions Join Forces. Comarch Loyalty Management Platform With Powerful AI Support

Comarch and MIM Solutions announced a strategic partnership. The aim of the partnership is to integrate MIM Solutions' cutting-edge AI solutions into the Comarch Loyalty Management platform, enabling Comarch customers to increase the effectiveness of their loyalty programs.

Comarch Loyalty Management is a comprehensive tool that enables companies to create and manage loyalty programs in both B2C and B2B models. The platform offers a wide range of functionalities, including the management of points, rewards, promotions and customer behavior analysis. MIM Solutions' experience in the development of advanced artificial intelligence algorithms used in the e-commerce, telecommunications and advertising industries will enhance the functionality of Comarch's solution for building and optimizing loyalty points promotions.

"The cooperation with MIM Solutions is another step for us to better understand the needs of our customers and to provide them with unique tools to make their loyalty programs more effective. MIM Solutions, founded and led by Professor Piotr Sankowski, is known for developing effective solutions for many industries. We are confident that their knowledge and experience will be applicable to our field," said Maria Wróblewska, Director of Artificial Intelligence at Comarch.

"We are excited about the opportunity to work with Comarch. MIM Solutions currently has one of the most experienced teams of AI and ML specialists in Poland, capable of supporting any organization in the use of artificial intelligence. Our experience combined with the capabilities of Comarch's loyalty platform will guarantee a number of useful improvements for its new and regular users," - adds Jerzy Orłowski, CEO of MIM Solutions.

The first effects of the cooperation will be visible in the coming months, when new functionalities will be made available to selected customers using the Comarch Loyalty Management platform.

Source: Comarch and MIM Solutions media announcement