CKH Innovations Opportunities Development Selects Amdocs MarketONE to Enhance its Telco Group’s Digital Service Offerings

Amdocs announced that CKH Innovations Opportunities Development has selected Amdocs’ MarketONE solution to extend its capabilities when partnering with digital subscription services. This collaboration will empower participating operating companies, including prominent telecommunications providers like Wind Tre Italy and Three Ireland, to launch additional entertainment and digital services alongside their core connectivity offerings, providing a one-stop-shop direct electronic commerce platform for digital subscriptions that deliver seamless convenience and flexibility to end users.

By integrating Amdocs MarketONE, CKH IOD can deliver a super-aggregated digital subscription experience via a MarketONE storefront, that includes deep-linked entertainment, cloud, gaming, productivity tools, and 5G-powered services. This move will enable participating OpCos to cater to growing consumer demand for a streamlined way to manage multiple subscription services under one provider.

With the global digital subscription sector projected to grow significantly – from $311 billion in 2023 to $559 billion by 2026, according to Juniper Research – this alliance positions CKH IOD at the forefront of the telecom industry’s shift towards digital transformation.

"We are thrilled to collaborate with Amdocs to bring Three Ireland and Wind Tre customers a comprehensive, hassle-free subscription experience and a rich catalogue of services," said Francesco Zampini, Director of Devices and Digital Products and Services at CKH IOD. "This partnership will allow us to unlock additional value for our OpCos by effectively bundling and distributing a compelling portfolio of digital products and subscriptions in conjunction with our core connectivity offers. As consumer expectations evolve, we're committed to providing a truly convenient and engaging experience to our customers through a Group platform that simplifies subscription management and enables personalized dynamic propositions, contextual marketing, and multi-channel touchpoints."

"Removing friction for both partners and end users is key to the next wave of subscriber growth and retention," said Anthony Goonetilleke, Group President of Technology and Head of Strategy at Amdocs. "Our MarketONE platform simplifies subscription processes end-to-end, from partner onboarding to end-user experiences, and will ensure CK Hutchison will be able to quickly scale third-party partnerships, while also delivering exceptional service and innovative offerings to their subscribers."

Source: Amdocs media announcement