Cellfie Mobile, A Georgian Mobile Operator, And Vodafone Group Announce A New Non-branded Partnership Agreement

Cellfie Mobile and Vodafone Group announced a new non-branded partnership agreement. As part of the agreement, Cellfie Mobile will look to expand its services to offer a more comprehensive digital experience for its customers, leveraging Vodafone’s expertise and advisory services.

The Georgian telecommunications market is rapidly evolving, with increasing demand for high-speed connectivity and innovative solutions. Georgia's swift digital transformation calls for competitive services to meet customer expectations. 

Petr Dvořák, CEO of Vodafone Partner Markets, added: “We are looking forward to supporting Cellfie, an agile and dynamic organisation that is ambitious about delivering better connectivity for the people of Georgia. This collaboration underscores our commitment to supporting local operators across the world through non-equity working partnerships that enhance connectivity and drive innovation.” 

Mariam Kopadze, CCO of Cellfie Mobile, said: “We are delighted to partner with Vodafone and bring the expertise of Europe’s leading telecoms provider to the local market. Through this partnership, Cellfie Mobile plans to leverage Vodafone’s extensive experience in digital innovation to launch a suite of new services for our customers. The collaboration will focus on introducing value-added products that will be tailored to the customers' everyday needs. I would like to thank our colleagues at Vodafone for a great beginning and I look forward to our continued collaboration."

Vodafone’s Partner Markets team works to form strategic partnerships with local operators all over the world to extend the Group’s reach into growing markets by sharing best practice in telecoms network design, operational efficiency and customer support. Vodafone now has 46 Partner Markets across the world.

The partnership was driven by Dimitri Shughliashvili, former CEO of Cellfie Mobile.

Source: Cellfie Mobile and Vodafone Group media announcement