A1 Group Goes Live with Amdocs to Simplify Subscription Experience for Non-Telco Services

Amdocs announced it has completed a successful go-live of its Subscription Marketplace solution across six countries in the A1 Group delivering a user-friendly platform that caters to the diverse needs of A1's customers.

Amdocs Subscription Marketplace simplifies the process of onboarding new B2C partners and the digital subscription experience for new external services of A1 Group's end users in Austria, North Macedonia, Bulgaria, Serbia, Croatia, and Slovenia, enabling them to efficiently manage, customize, and enjoy their subscriptions across media, business, and beyond, all on a single platform. This collaboration underscores A1 Group's commitment to expanding its subscription services, enhancing customer experience.

With the new platform, customers can easily subscribe to new services such as Netflix as part of or in addition to their connectivity packages, streamlining their experience and maximizing convenience. The platform’s go-live also brings improved operational efficiency, leading to a streamlined subscription management lifecycle and processes and reduced operational costs.

"We are excited to collaborate with Amdocs to grow our business and transform how our customers experience subscriptions," said Yuliya Daineko, Head of Products and Platforms at A1 Group. “A1 Group is dedicated to delivering a smoother, more seamless subscription experience. Our collaboration with Amdocs will also enable us to onboard new partners more easily, integrate their services into A1, and create multi-partner offerings to provide our customers with a more personalized user experience, with customizable plans."

"The subscription market for digital services continues to grow at a rapid pace as new services and segments emerge," said Anthony Goonetilleke, Group President of Technology and Head of Strategy at Amdocs. "A1 Group recognizes the experience improvement that offering a variety of subscription services will provide its customers, so we are excited to help them create exciting new offerings powered by our Subscription Marketplace platform."

Source: Amdocs media announcement