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Vodafone Reinvents Pay-as-you-go in the UK

Vodafone UK Banishes Data Use Fears and Reinvents Pay as You Go

We want to help our customers enjoy the benefits of the digital world in a way that suits them. This means providing a network they can rely on, as well as help and support delivered by our expert staff, how and when they want it. It also means offering plans that are targeted to their individual needs.

Having launched VOXI, the UK’s first dedicated youth mobile offering, Vodafone is launching industry-leading plans that are tailored to our customers’ individual needs: 

  • “Vodafone Passes” for Pay monthly customers wanting to enjoy endlessi use of their favourite apps, without using up their monthly data allowance. There’s a Music, Video, Social or Chat Pass to choose from, plus a fifth, the Combo Pass, which includes all four Passes in one.
  • “Pay as you go 1”, a totally new approach to Pay as you go enabling customers to make standard calls, textii or go online without spending more than £1 a day – a UK mobile industry first.
  • Improved insurance plans for Pay monthly customers – Vodafone is the first telco in Europe to offer customers purchasing iPhones the option of including AppleCare Services with their insurance.

Nick Jeffery, Vodafone UK CEO, said: “We want our customers to be able to use their phones exactly as they want to. With Vodafone Passes, they can keep in touch, keep tuned in and keep watching without having to keep an eye on their data meter. 

“With Pay as you go 1, we’re ripping up the existing Pay as you go rulebook, so that customers can use their phones knowing they won’t pay for what they don’t need, and they’ll never pay more than £1 a day.”

Endless access to more apps than any other UK networkiii

We know many customers want to enjoy their favourite apps without worrying about the cost of using more data than their plan allows.

To address this worry, we’re introducing Vodafone Passesiv -  five new ways to buy data, available now. Building on our Red Extra and Red Entertainment plansv, these Passes enable our customers to enjoy a selection of their favourite apps without running down their monthly data allowance.vi With Chat, Social, Music and Video Passes, as well as the Combo Pass – which includes all four Passes in one – there’s plenty to choose from.  

Here’s what you’ll get with each Pass: 

  • Chat Pass (£3/month) - Facebook Messenger, WhatsApp and Viber
  • Social Pass (£5/month) - Facebook, Instagram, Pinterest and Twitter
  • Music Pass (£5/month) – Spotify, TIDAL, Deezer, Napster, SoundCloud, Amazon Music Unlimited and Prime Music
  • Video Pass (£7/month) - Netflix, Amazon Prime Video, DisneyLife, Vevo, My5, YouTube, UKTV Play and TVPlayer, which includes channels like HISTORY, Lifetime, MTV & Comedy Central
  • Combo Pass (£15/month) - all four Passes in one

Limit your spend, not your usage with Pay as you go 1 

Some Pay as you go customers only use their phone from time to time, and they only want to pay each time they use it. They want to limit their spending, and on the days that they do use their phone, they want to be able to talk and text as much as they want without worrying about running out of credit. 

Our Pay as you go 1 plan is tailored to suit their needs. Launching 10 November, with Pay as you go 1 you simply pay for whatever you use up to £1, and after that it’s free unlimited minutes and texts, as well as 500MB of datavii to use for the rest of the day. If you don’t use your phone that day,viii you won’t be charged a penny. 

Before reaching your daily £1 spend limit, it’s 20p a minute for calls, 20p for texts and 20p for each 5MB of data. There are no hidden costsix and no unexpected extras. With Pay as you go 1, you’ll never pay more than £1 a day.

Enjoy peace of mind with improved insurance plans

We are now giving iPhone customers the option to include AppleCare Servicesx for an additional fee - the first telco in Europe to bundle this service with mobile phone insurance. Existing customers can opt for this new product as well, at the same price. 

To ensure our customers no longer have to worry about the cost and hassle if they were to lose or damage their handsets, we have also launched next day replacementxi across our new insurance products for all devices Vodafone offers. We have also refreshed our warranty and insurance plans, with market-leading propositions for Pay monthly customers buying Apple iPhones.   

In addition, we have launched a 2-year warranty on all iPhones purchased directly from Vodafone, so that customers no longer have to worry that their warranty will run out before their contract.

Source: Vodafone media announcement

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