Omantel
Partners with mAdme to Better Engage
Digitally with
Their Customers and Widen
Revenue Streams and
Profitability
mAdme, a leading digital marketing hub for Operators
that delivers the highest customer engagement rates
through real-time, on-device contextual notifications, announced that Omantel, the Sultanate’s first
and premier integrated telecommunications service
provider, has chosen mAdme’s ImpactConversionTM Platform
to further lead the telecommunications industry in
customer experience and innovation.
Engaging
with millions of customers daily, Omantel has a proven
track record of their unparalleled dedication to
quality services and customer care that has allowed
them to remain the number one telecommunications
service provider for households and businesses in
Oman. mAdme’s ImpactConversionTM Platform
will unlock an entirely new dimension of customer
engagement for Omantel to increase relevant
touch-points with customers to further enhance service
and gather real-time, actionable feedback.
mAdme’s
ImpactConversionTM Platform is a
mobile engagement platform that offers businesses the
opportunity to engage with their customers through
timely, relevant content delivered on-device using
contextual triggers. Live deployment of relevant
content has shown to improve customer engagement rates
by up to 4 times compared to conventional triggers.
Omantel, supporting local industry and innovation, has
signed up via Sheikh Abdullah Al Rawahy’s Innovative
Modern Services –(IMS) to roll out mAdme’s Platform,
Products and Solutions to:
- Offer more personalized deals, services, and
products based on customer activity
- Gather more immediate feedback directly from
customers for future improvements on service,
quality, and care
"mAdme's
ImpactConversionTMPlatform and Solutions
currently power billions of customer engagements
across 100s of millions of customers Globally," said
Triona Mullane CEO of mAdme. "We are delighted to be
partnering with Sheik Abdullah Al Rawahy's IMS vehicle
to deliver a best in class service to Omantel."
“We
are pleased to be working with mAdme’s platform,”
commented Talal Said Al Mamari, CEO of Omantel.
“Customer satisfaction is one of our top areas of
focus and we are always looking for innovative ways to
communicate and interact with our customers to better
understand their experiences of the services we
provide and their expectations. Through mAdme’s
platform, we will be able to enhance the engagement
process with our customers at the right moment with
exactly the right content. Whether by leaving feedback
or receiving personalized offers, real-time
touch-points will provide a good support to our
customer engagement strategy.”
Source: mAdme media announcement
