New Nokia Smart Plan Suite Supercharges Service Providers' Ability to Monetize and Deliver
Better Digital Services
- Cloud-native,
5G-ready Nokia Smart Plan Suite enables new use cases to improve the
user experience, such as integration with Google's Mobile Data Plan
Sharing API that can provide innovative in-application offerings
- New monetization
software provides integrated real-time charging, policy control and
customer engagement capabilities; lets service providers create more
compelling, personalized offers and unlock new revenue opportunities
- Monetization
portfolio is powered by Nokia's advanced analytics capabilities
providing deep, real-time insights; can increase subscriber campaign
take-up rates by more than 400 percent
Major addition to Nokia's monetization portfolio helps service
providers improve the digital customer experience, implement innovative
business models and unlock new revenue opportunities.
Today,
communications service providers' customers expect compelling, real-time
digital experiences. However, legacy revenue management systems hinder
their ability to build digital businesses, and efforts to update these
systems are often costly, time consuming and prone to failure.
Nokia's
monetization portfolio provides a modern approach. It features Nokia's
new Smart Plan Suite, a truly cloud-native, 5G-ready offering, providing
integrated real-time charging, policy control and customer engagement
capabilities. Using continuous delivery principles and DevOps
automation, Nokia Smart Plan Suite software is updated regularly so that
service providers always have access to the latest and most advanced
capabilities.
Nokia's
monetization portfolio, inclusive of Smart Plan Suite, empowers service
providers to deliver highly personalized and contextualized offers at
the ideal moment, enabling them to enrich and monetize subscribers'
digital experiences. Nokia Smart Plan Suite is complemented by Nokia's
mediation, digital sales channel, real-time decisioning and machine
learning-powered analytics software. These technologies provide more
precise subscriber information to enable automated, real-time
engagements. As a result, the solution can increase subscriber take-up
rates of campaigns by more than 400 percent.
The monetization
solution simplifies customer engagement through a variety of
self-service and care channels powered by machine learning and
artificial intelligence, and using assistants like Google Assistant,
Amazon Alexa* and others.
Nokia Smart Plan
Suite software links service providers with partner ecosystems to
support smart ads, sponsored data, content and over-the-top providers,
enabling the creation of new use cases. By integrating with webscale
offerings, such as Google's Mobile Data Plan Sharing API, it can deliver
a better experience for mobile subscribers by providing innovative
in-application offerings.
John Abraham, senior analyst at Analysys Mason, said:"Service
providers need a new approach if they are to deliver the personalized,
contextualized and immediate experiences consumers have become
accustomed to from leading webscale companies. Most revenue management
systems in use within telcos today are monolithic in nature and weren't
designed to support such modern experiences. The industry needs to adopt
a different approach, and solutions based on a cloud-native
architecture such as Nokia's Smart Plan Suite are key to helping CSPs
cross the chasm in enabling a new class of innovative and engaging
customer experiences."
Bhaskar Gorti, president of Applications & Analytics at Nokia, said:
"In order to build thriving digital businesses our customers must
modernize their business and operations platforms. Our portfolio allows
them to engage with subscribers in 'digital time." This means delivering
the right service through the right channel the moment they need it. We
do this by providing 'connected intelligence' -- we connect insights,
people, processes and technologies to help service providers monetize
their services, push the limits of automation and delight their
customers."
Source: Nokia media announcement